25 Feb NFL Combine Gives Fans Easy Access with Twitter Video

Posted at 13:23h in Twitter Marketing by

From February 22 to 25, the NFL Combine showcases top collegiate talent. Despite the fact that the 2014 NFL draft isn’t until May 8th, every team (and many fans) will be analyzing every college player in every way imaginable until then. What else do they have to do? It’s the offseason.

The NFL Combine on Twitter

Although the NFL Network covers every second of the combine, not everyone has the access or time to watch it. And let’s be real, even the most die hard NFL fans probably aren’t going to watch every drill and measurement. That’s why Twitter is the perfect medium to share this content. Most people just want to see the highlights of the most talked about players, and the NFL Twitter handle is delivering in a big way.

The NFL divided up the combine into snackable highlights using Twitter video. What’s that? You’d like to see a variety of large men bench pressing a substantial amount of weight. You’re in luck.

Maybe you’d like to see how far Jadeveon Clowney can jump.

Or maybe you’ve heard about Michael Sam, the first openly gay player to declare for the draft, and are curious to learn how good he is.

One of the cooler pieces of content is called “SIMULCAM” where you can see overlapped footage of different players running the 40-yard dash so you get context of just how fast these guys are. In this video, you can see how quick Jadeveon Clowney is compared to NFL quarterbacks Colin Kaepernick and Cam Newton.

Who Cares?

For those of you who may not be football fans, you might be wondering, “who cares how far a player can jump or how wide his hands are?” (Yes, they measure that.) The answer is: a ton of people. NFL fans are rabid when it comes to news about players, teams, or the league in general.

So, as strange as it may seem, kudos to the NFL for sharing this content. Too often I see brands not sharing content I know their fans would be interested to consume.