15 May Is your brand health Wretched? – Real Time Twitter Sentiment
I have really been digging Summize.com as of late. I chatted with the guy who started it briefly and I am impressed with what they have going on over there. Their latest tool they released is a real time Twitter sentiment tool. 
I decided to run the top 30 brand names through it to see the “health” of each brand. The scoring system used by this tool is, great , swell, so-so, bad, and wretched. Keep in mind the findings below could very well change by the time you run the tool, hence the “realtime” aspect. I heard they are working on a plotting system so you can keep track of a terms “health” over time, keep an eye out for it.
List of 30 Brands and their associated “Health”
- Google – swell
- GE – so-so
- Microsoft- bad
- Coke – bad
- China Mobile – swell
- IBM – swell
- Apple – swell
- McDonalds – great
- Nokia – swell
- Marlboro – great
- Vodafone – so-so
- Toyota – so-so
- Wal Mart – bad
- Bank of America – bad
- Citi – swell
- HP – great
- BMW – great
- ICBC – swell
- Louis Vutton – n/a
- American Express – great
- Wells Fargo – so-so
- Cicso – swell
- Disney – great
- UPS – swell
- Tesco – bad
- Oracle – swell
- Intel – swell
- Porsche – great
- SAP – so-so
- Gilette – bad
Wanted to throw this in there since its fresh, and on everyone’s mind.
- Obama – great
- Clinton – swell
- McCain – great
Any of these findings strike you as odd? Some of them definitely line up with what I would have assumed, Wal Mart for example.
NOTE: Keep in mind Twitters target audience are mostly technical savvy folks with around 6 men to every 4 women using the service, according to MSN adlabs which predicts demographic information, thus skewing the sentiment a brand or keyphrase receives.
