24 Jun Social Mobile: More Facebook Engagement on Smartphones and Tablets
When it comes to Social Mobile Marketing, there are many marketers debating the level of interaction that marketers should require when engaging users on smartphones or tablets. The debate is this: Should marketers create similarly engaging programs to the desktop version, or should they scale down the amount of interaction assuming that users prefer faster actions on mobile devices and tablets?
While many marketers will not know what will work for their brand until they truly test and see, the chart below from GlobalWebIndex shows that Facebook mobile and tablet users are becoming more engaged on Facebook.
More specifically, tablet and mobile phone users on Facebook are more likely to comment, Like a brand Page, and share links. These actions are rapidly increasing compared to users of Facebook on desktop computers, and the question remains: How should marketers adjust their strategies for social mobile?
Although this study is just one example, it shows a potential trend: that mobile and tablet users will continue to use those devices for social media networking. For brands targeting demographics of early adopters, this may mean that instead of limiting a user’s interactions on mobile and tablet, a brand may actually design more engaging experiences for these devices in the near future.
What is your perspective? Sound off in the comments below.
