While the 2019 holiday season generated record-breaking sales for the US, 2020 is painting a slightly different picture. There’s no “rinse-and-repeat” for this year as consumer behaviors have drastically changed in response to the pandemic.
But one of those behavioral changes can work to your advantage. Social media usage has significantly increased as much as 51% among US adults.
So how do you update your holiday marketing strategy, and what tactics should you be considering?
Watch this 30-minute on-demand webinar to learn how to optimize your 2020 holiday marketing strategy. During this session, we dive into the following tips:
- How to optimize your paid media budget
- What type of content to focus on
- What type of messaging will resonate best on social
- How to best enable new social shopping features
- and more!
